Tourism in Bhutan follows a distinctive "High Value, Low Impact" (or
"High Value, Low Volume") policy that prioritizes cultural
preservation, environmental protection, and sustainable development
over mass visitation. Opened to organized international tourism in
1974, the kingdom requires most visitors to travel through licensed
Bhutanese tour operators and pay a mandatory Sustainable Development
Fee (SDF) of USD 100 per person per night (as of 2026, with some
incentives, reductions for children, regional nationals like Indians
paying in local currency, or temporary promotions), which funds
conservation efforts, free healthcare and education for locals,
infrastructure, and the nation's carbon-negative status.
Renowned for its pristine Himalayan landscapes covering over 70%
forest, ancient dzongs, the iconic Paro Taktsang (Tiger's Nest
Monastery), vibrant tshechu festivals, rare wildlife, and the guiding
philosophy of Gross National Happiness, Bhutan delivered a strong
post-pandemic rebound with approximately 209,000 visitors in 2025 (a
roughly 44% increase from the prior year), offering travelers an
authentic, peaceful, and spiritually enriching experience in one of
the world's most culturally intact and exclusive destinations.